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Why brands should trust the creator economy – a conversation with Zoe Scaman
Content creators are taking ownership of their work and creativity, growing an audience, and monetizing like never before. But to continue growth, means to evolve and find new ways to reach communities. In an interview with Zoe Scaman, we’ll hear how creators can thrive in the creator economy with personalized content, varying streams of revenue, discovery options, and why brands need to learn to trust a little.
FRESH & FEATURED
In the new age of brand comms, trust your social media teams
Cultural moments, brands, and social media are intertwined in our new world. Brands who invest in thoughtful social media teams (full time or contract) will be the ones to stay ahead in the new era of brand comms. Senior Social Media Manager Syed Ali cautions consumers - aka community - are paying attention to what brands say (or don’t say) and how it’s said.
How and why the new talent is skipping the old paradigm
The search for greater flexibility, autonomy, and mission-alignment has a growing number of young people choosing non-traditional working models and portfolio career paths right from the start.
It’s time to figure remote work out culturally, not just logistically
A year after the pandemic hit many people are still working remotely, however, some companies are itching to get back to the office. They believe that a lack of IRL interaction is impeding productivity. Author of Roadmap for Revolutionaries: Resistance, Activism and Advocacy for All, Elisa Camahort, challenges this notion and argues that companies should reassess their current work culture and find ways to create one that will fit a remote work environment capable of fostering collaboration and innovation.
We caught up with Hint Water founder, Kara Goldin, on beating the odds and the doubters
Welcome to Rosie-Side Chats where we host conversations with trailblazers who inspire us daily. Our first guest is none other than the phenomenal Kara Goldin, Founder & CEO of Hint, Inc. and author of “Undaunted: Overcoming Doubts & Doubters“. We Are Rosie‘s founder, Stephanie Nadi Olson, sits down with Kara for a mind-blowing conversation about why curiosity is a superpower, stepping into accidental entrepreneurship, and the magic of welcoming doubters.
EDITOR’S PICKS
Flexible work is here to stay – here’s a list of solutions for leaders to make it work
The future of work is flexible work and the future is now. This past year has proven that remote work is not only possible to manage but also yields great results. Rigid work schedules have made it challenging for people, especially mothers, to care for their families and be their best at the office. This piece dives right into the various reasons why flexible work is necessary and ways companies can make it work.
What two veterans of the “future of work” have to say about employee engagement, and why it matters more than ever
Carrie Leonard sparks a conversation with Carol Whitworth reflecting on their combined decades of experience in talent experience and how leaders can harness modern tools to keep engagement high in an ever agile workplace landscape.
A rallying call to adland: support working parents in 2021
One woman’s dreams of motherhood while working in advertising sparked a Twitter conversation illuminating the pitfalls of parental leave in the industry. What better time than now for the ad industry to review paid parental leave policies?
Transforming a layoff into a career pivot — 7 questions to ask yourself
Sometimes getting laid off isn’t totally unforeseen. But what does come as a shocker, are the plans disrupted by a global pandemic. Marketer Norman Ellis gathers 7 questions everyone should ask themselves if they plan on switching careers.
Community Corner
The growth plan every marketing leader should consider
One growth marketer’s reflections on growth marketing led her to go inward. Find out what she learned about personal growth, and why industry leaders should invest in their teams’ growth and fulfillment.
3 fears I faced before going independent, and how I’m thriving past them
Entrepreneur and Marketing Maven Shandice Stallworth shares her story of rediscovery and reinvention through facing her fears. In this vulnerable piece, she opens up about the woes of her 9-5 jobs, and the steps she took to walk into her purpose and become her own #careergoals.
What I learned when I challenged myself to be less productive
Maybe we’re all so obsessed with finding meaning in everything we do, that we can’t just stop to enjoy what we are doing.
New year, new goals: four ways to level up your gig search in 2021
Traditional ways of job searching are no longer sufficient in this digital era. What was once as easy as submitting an application, now requires job hunters to follow a post-application process to differentiate oneself from the crowd of fellow job seekers. Here are four ways (and then some) to ensure you’re standing out to recruiters in the most 2021 way.
Wisdom from a solopreneur — what it takes to go independent
I grew my initial seed of an idea into a fully independent freelance business, and now coach entrepreneurs and solopreneurs to do the same.
What it takes to eradicate sexual-harassment at work
New research by The Shift Work Shop reveals that sexual harassment is still alive and well in the workplace following the #MeToo movement and training programs still leave something to be desired. Consent-forward culture is the key to a more equitable future.
All remote and no control: a tale of virtual collaboration in 2020
Remote work *is* amazing. You might be experiencing remote work for the very first time in the age of a pandemic. Hundreds of thousands of people are. We're here to tell you: this isn’t actually remote work at all.
The professional introvert: an ode to quiet persistence
“Soft spoken people aren’t leaders.” We wouldn't have top world leaders — or some of the best independent consultants.
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Podcast
Season 2 | Episode 8: The future of equity in production with Becky Morrison
Lauren Ruffin, co-founder of Crux, passes the mic to Becky Morrison, Owner of The Light, a production company committed to dismantling systemic inequity in the film industry and re-imagining production. The two discuss how she got into the business and the future of equity in production.
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Good Reads
Rise Up: Get Over “I Got It” by Elayne Fluker
