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Three ways brands can implement strategic partnerships to take their social impact marketing practices to the next level

Just three years ago, 90% of CEOs agreed that sustainability is important to their company’s success. Today, amidst a global pandemic, heightened political tensions, and a historical civil rights movement, conscious consumers don’t suggest brands take action — they demand it. Here are some initiatives your organization should consider to mobilize change, with partnerships that support your brand’s values.

Rising VoicesWellnesszFreshFeatured

Mental health post-lay off can take a hit at professional confidence — here’s how I got my groove back

The way leadership teams manage their employees, can directly influence each individual's work performance — even after they've left your organization. When a manager doesn't take interest in one’s role, employee confidence can begin to wither if their roles aren't validated and responsibilities valued. We'll hear from Norman Ellis, an event and corporate marketer, on how he works through his mental health, confidence, and other obstacles brought upon by toxic leadership during his job search. Norman will also share how leaders can take on an active interest to understand their teams' roles, and support them.

Rebels & ShakersSustainabilityzFreshFeatured

How you choose your clients is a competitive advantage when it comes to culture

For agencies, your team and the creative work you put out, is only as strong as your culture. Digital Strategist Duncan Meisel raises a compelling argument that preemptively taking a stand against working on certain types of clients will have a positive effect on your culture — giving your agency an advantage in attracting and retaining talent, as well as putting out exceptional creative.

Liberation StoriesProsperityzFreshFeatured

Progressing your freelance career from pipe dream to a reality — a conversation with Rachel Meltzer

Freelance writer Rachel Meltzer is taking her freelance career by the horn to make it work for her lifestyle. In this Q&A, she shares why she adopted nomad life, her transition from part-time barista to writing, how she’s shaped by adventure, and how she balances her mental health. Read more here for top tips for like-minded creators looking to ditch their full-time gig in search of independent work that fits their lifestyle.

EDITOR’S PICKS

Rebels & ShakersZEditorsPicks
Business can be beautiful: develop your culture to regain the lost humanity of corporate life
Business can be beautiful: develop your culture to regain the lost humanity of corporate life

Business can be beautiful: develop your culture to regain the lost humanity of corporate life

Business has often been soulless and deprived of humanity — this is not sustainable. Informed by his long career in strategy and creative, Head of Strategy, at C-90, Theo Erasmus presents his vision for a beautiful alternative: when people are empowered to bring their whole self and soul to work, the work and culture become that much better.

Liberation StoriesZEditorsPicks
Transforming a layoff into a career pivot — 7 questions to ask yourself
Transforming a layoff into a career pivot — 7 questions to ask yourself

Transforming a layoff into a career pivot — 7 questions to ask yourself

Sometimes getting laid off isn’t totally unforeseen. But what does come as a shocker, are the plans disrupted by a global pandemic. Marketer Norman Ellis gathers 7 questions everyone should ask themselves if they plan on switching careers.

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Podcast

Season 2 | Episode 9: The future of inclusive hiring practices with Frida Polli

Season 2 | Episode 9: The future of inclusive hiring practices with Frida Polli

Becky Morrison, Owner of the production company The Light, passes the mic to Frida Polli, CEO and co-founder of Pymetrics, a company using neuroscience and AI to improve the accuracy, fairness, and diversity of hiring and talks about the future of inclusive hiring practices and how she used science to spark entrepreneurship.

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Good Reads

 

Rise Up: Get Over “I Got It” by Elayne Fluker

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