Breaking the Rules to Rebuild the Future of Advertising
COVID has reset the entire landscape of Advertising and Marketing … or has it? Stephanie sits down with Jessie Kernan, a consumer insights and customer experience expert – and Rosie consultant – to get real about what’s happening, why it’s happening, and what (hopefully) happens next. Digging into some deep and recent research on the state of work in our industry, they preview the first inaugural Rosie Report, and offer a glimpse into the significant shifts ahead for both agencies and in-house teams.
Jessie has spent her career defining data-driven customer-centric strategies for big-time brands, as a senior leader at Marketing agencies large and small, and ultimately as an independent consultant and owner of customer experience consultancy Outside Wave.