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the future of work for everyone, by everyone

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Three ways brands can implement strategic partnerships to take their social impact marketing practices to the next level

Three ways brands can implement strategic partnerships to take their social impact marketing practices to the next level

Just three years ago, 90% of CEOs agreed that sustainability is important to their company’s success. Today, amidst a global pandemic, heightened political tensions, and a historical civil rights movement, conscious consumers don’t suggest brands take action — they demand it. Here are some initiatives your organization should consider to mobilize change, with partnerships that support your brand’s values.

InnovationRising VoiceszFreshFeatured

Three ways brands can implement strategic partnerships to take their social impact marketing practices to the next level

Just three years ago, 90% of CEOs agreed that sustainability is important to their company’s success. Today, amidst a global pandemic, heightened political tensions, and a historical civil rights movement, conscious consumers don’t suggest brands take action — they demand it. Here are some initiatives your organization should consider to mobilize change, with partnerships that support your brand’s values.

Rising VoicesWellnesszFreshFeatured

Mental health post-lay off can take a hit at professional confidence — here’s how I got my groove back

The way leadership teams manage their employees, can directly influence each individual's work performance — even after they've left your organization. When a manager doesn't take interest in one’s role, employee confidence can begin to wither if their roles aren't validated and responsibilities valued. We'll hear from Norman Ellis, an event and corporate marketer, on how he works through his mental health, confidence, and other obstacles brought upon by toxic leadership during his job search. Norman will also share how leaders can take on an active interest to understand their teams' roles, and support them.

Rebels & ShakersSustainabilityzFreshFeatured

How you choose your clients is a competitive advantage when it comes to culture

For agencies, your team and the creative work you put out, is only as strong as your culture. Digital Strategist Duncan Meisel raises a compelling argument that preemptively taking a stand against working on certain types of clients will have a positive effect on your culture — giving your agency an advantage in attracting and retaining talent, as well as putting out exceptional creative.

Liberation StoriesProsperityzFreshFeatured

Progressing your freelance career from pipe dream to a reality — a conversation with Rachel Meltzer

Freelance writer Rachel Meltzer is taking her freelance career by the horn to make it work for her lifestyle. In this Q&A, she shares why she adopted nomad life, her transition from part-time barista to writing, how she’s shaped by adventure, and how she balances her mental health. Read more here for top tips for like-minded creators looking to ditch their full-time gig in search of independent work that fits their lifestyle.

InclusionLiberation StorieszFreshFeatured

How to embrace the superpowers of your neurodiverse employees

Neurodiverse people see the world through a different lens and can approach problems and tasks in novel ways. Organizations that are able to tap into their current employees with neurodiversities (as well as attract and retain neurodiverse talent) by creating an inclusive and equitable environment can reap incredible benefits. Through sharing her story of a late-in-life ADHD diagnosis, Marketing Strategist Kelly Dyer, provides suggestions for managers and organizations alike on how they can recognize, accommodate, and nurture neurodiverse talent.

Reports

The inaugural Rosie Report research study is here. Grab your copy »

Podcast

Season 2 | Episode 10: The future of work in marketing with Jessie Kernan

Season 2 | Episode 10: The future of work in marketing with Jessie Kernan

Frida Polli, CEO and co-founder of Pymetrics, passes the mic in our final episode of the season to We Are Rosie’s own Jessie Kernan, Head of Strategy and Insights as well as Executive Consultant for Outside Wave, a marketing & business consultancy for progressive and purpose-driven brands and agencies. The two discuss the future of work in marketing and what has changed about the landscape in 2020.

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