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Rising Voices
Three ways brands can implement strategic partnerships to take their social impact marketing practices to the next level

Three ways brands can implement strategic partnerships to take their social impact marketing practices to the next level

Just three years ago, 90% of CEOs agreed that sustainability is important to their company’s success. Today, amidst a global pandemic, heightened political tensions, and a historical civil rights movement, conscious consumers don’t suggest brands take action — they demand it. Here are some initiatives your organization should consider to mobilize change, with partnerships that support your brand’s values.

InnovationRising VoiceszFreshFeatured

Three ways brands can implement strategic partnerships to take their social impact marketing practices to the next level

Just three years ago, 90% of CEOs agreed that sustainability is important to their company’s success. Today, amidst a global pandemic, heightened political tensions, and a historical civil rights movement, conscious consumers don’t suggest brands take action — they demand it. Here are some initiatives your organization should consider to mobilize change, with partnerships that support your brand’s values.

Rising VoicesWellnesszFreshFeatured

Mental health post-lay off can take a hit at professional confidence — here’s how I got my groove back

The way leadership teams manage their employees, can directly influence each individual's work performance — even after they've left your organization. When a manager doesn't take interest in one’s role, employee confidence can begin to wither if their roles aren't validated and responsibilities valued. We'll hear from Norman Ellis, an event and corporate marketer, on how he works through his mental health, confidence, and other obstacles brought upon by toxic leadership during his job search. Norman will also share how leaders can take on an active interest to understand their teams' roles, and support them.

Rising VoiceszFreshFeatured

The Forgiving Consumer: A Map for Crisis Management for New Brands

Whether it's an ill-thought-out creative concept, a botched product release, or a damaging customer interaction, crises big and small can have lasting impacts on brand perception. The management of a successful brand must be rooted in a firm crisis management strategy. This article gives insight into what goes into a good crisis management response, and points out stats on how forgiving consumers can be even in light of cancel culture.

Reports

The inaugural Rosie Report research study is here. Grab your copy »

Podcast

Season 2 | Episode 10: The future of work in marketing with Jessie Kernan

Season 2 | Episode 10: The future of work in marketing with Jessie Kernan

Frida Polli, CEO and co-founder of Pymetrics, passes the mic in our final episode of the season to We Are Rosie’s own Jessie Kernan, Head of Strategy and Insights as well as Executive Consultant for Outside Wave, a marketing & business consultancy for progressive and purpose-driven brands and agencies. The two discuss the future of work in marketing and what has changed about the landscape in 2020.

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