the future of work for everyone, by everyone

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the future of work for everyone, by everyone

Khari Motayne

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Rising VoicesSustainability FeaturezFreshFeatured

The Forgiving Consumer: A Map for Crisis Management for New Brands

Whether it's an ill-thought-out creative concept, a botched product release, or a damaging customer interaction, crises big and small can have lasting impacts on brand perception. The management of a successful brand must be rooted in a firm crisis management strategy. This article gives insight into what goes into a good crisis management response, and points out stats on how forgiving consumers can be even in light of cancel culture.

Reports

The inaugural Rosie Report research study is here. Grab your copy »

Podcast

Season 2 | Episode 10: The future of work in marketing with Jessie Kernan

Season 2 | Episode 10: The future of work in marketing with Jessie Kernan

Frida Polli, CEO and co-founder of Pymetrics, passes the mic in our final episode of the season to We Are Rosie’s own Jessie Kernan, Head of Strategy and Insights as well as Executive Consultant for Outside Wave, a marketing & business consultancy for progressive and purpose-driven brands and agencies. The two discuss the future of work in marketing and what has changed about the landscape in 2020.

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