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Editor’s Letter
Business has often been soulless and deprived of humanity — this is not sustainable. Informed by his long career in strategy and creative, Head of Strategy, at C-90, Theo Erasmus presents his vision for a beautiful alternative: when people are empowered to bring their whole self and soul to work, the work and culture become that much better.
FRESH & FEATURED
Business can be beautiful: develop your culture to regain the lost humanity of corporate life
Business has often been soulless and deprived of humanity — this is not sustainable. Informed by his long career in strategy and creative, Head of Strategy, at C-90, Theo Erasmus presents his vision for a beautiful alternative: when people are empowered to bring their whole self and soul to work, the work and culture become that much better.
How to embrace the superpowers of your neurodiverse employees
Neurodiverse people see the world through a different lens and can approach problems and tasks in novel ways. Organizations that are able to tap into their current employees with neurodiversities (as well as attract and retain neurodiverse talent) by creating an inclusive and equitable environment can reap incredible benefits. Through sharing her story of a late-in-life ADHD diagnosis, Marketing Strategist Kelly Dyer, provides suggestions for managers and organizations alike on how they can recognize, accommodate, and nurture neurodiverse talent.
The Forgiving Consumer: A Map for Crisis Management for New Brands
Whether it's an ill-thought-out creative concept, a botched product release, or a damaging customer interaction, crises big and small can have lasting impacts on brand perception. The management of a successful brand must be rooted in a firm crisis management strategy. This article gives insight into what goes into a good crisis management response, and points out stats on how forgiving consumers can be even in light of cancel culture.
We caught up with Hint Water founder, Kara Goldin, on beating the odds and the doubters
Welcome to Rosie-Side Chats where we host conversations with trailblazers who inspire us daily. Our first guest is none other than the phenomenal Kara Goldin, Founder & CEO of Hint, Inc. and author of “Undaunted: Overcoming Doubts & Doubters“. We Are Rosie‘s founder, Stephanie Nadi Olson, sits down with Kara for a mind-blowing conversation about why curiosity is a superpower, stepping into accidental entrepreneurship, and the magic of welcoming doubters.
EDITOR’S PICKS
A Letter to the C-Suite: it’s time to bridge the commonality divide with strategic networking
Diversity, Equity, and Inclusion have arguably become buzzwords that constantly ring in the ears of many in the corporate world—especially senior leadership. The ringing has become louder since the civil unrest, which helped shape 2020 as an indelible year. In this letter to the C-Suite, Samantha Wilson Jones provides executives a variety of strategic networking options that will help them effectively bridge the commonality divide within their organizations.
Flexible work is here to stay – here’s a list of solutions for leaders to make it work
The future of work is flexible work and the future is now. This past year has proven that remote work is not only possible to manage but also yields great results. Rigid work schedules have made it challenging for people, especially mothers, to care for their families and be their best at the office. This piece dives right into the various reasons why flexible work is necessary and ways companies can make it work.
A rallying call to adland: support working parents in 2021
One woman’s dreams of motherhood while working in advertising sparked a Twitter conversation illuminating the pitfalls of parental leave in the industry. What better time than now for the ad industry to review paid parental leave policies?
Transforming a layoff into a career pivot — 7 questions to ask yourself
Sometimes getting laid off isn’t totally unforeseen. But what does come as a shocker, are the plans disrupted by a global pandemic. Marketer Norman Ellis gathers 7 questions everyone should ask themselves if they plan on switching careers.
Community Corner
The growth plan every marketing leader should consider
One growth marketer’s reflections on growth marketing led her to go inward. Find out what she learned about personal growth, and why industry leaders should invest in their teams’ growth and fulfillment.
3 fears I faced before going independent, and how I’m thriving past them
Entrepreneur and Marketing Maven Shandice Stallworth shares her story of rediscovery and reinvention through facing her fears. In this vulnerable piece, she opens up about the woes of her 9-5 jobs, and the steps she took to walk into her purpose and become her own #careergoals.
What I learned when I challenged myself to be less productive
Maybe we’re all so obsessed with finding meaning in everything we do, that we can’t just stop to enjoy what we are doing.
New year, new goals: four ways to level up your gig search in 2021
Traditional ways of job searching are no longer sufficient in this digital era. What was once as easy as submitting an application, now requires job hunters to follow a post-application process to differentiate oneself from the crowd of fellow job seekers. Here are four ways (and then some) to ensure you’re standing out to recruiters in the most 2021 way.
Wisdom from a solopreneur — what it takes to go independent
I grew my initial seed of an idea into a fully independent freelance business, and now coach entrepreneurs and solopreneurs to do the same.
What it takes to eradicate sexual-harassment at work
New research by The Shift Work Shop reveals that sexual harassment is still alive and well in the workplace following the #MeToo movement and training programs still leave something to be desired. Consent-forward culture is the key to a more equitable future.
All remote and no control: a tale of virtual collaboration in 2020
Remote work *is* amazing. You might be experiencing remote work for the very first time in the age of a pandemic. Hundreds of thousands of people are. We're here to tell you: this isn’t actually remote work at all.
The professional introvert: an ode to quiet persistence
“Soft spoken people aren’t leaders.” We wouldn't have top world leaders — or some of the best independent consultants.
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Podcast
Season 2 | Episode 10: The future of work in marketing with Jessie Kernan
Frida Polli, CEO and co-founder of Pymetrics, passes the mic in our final episode of the season to We Are Rosie’s own Jessie Kernan, Head of Strategy and Insights as well as Executive Consultant for Outside Wave, a marketing & business consultancy for progressive and purpose-driven brands and agencies. The two discuss the future of work in marketing and what has changed about the landscape in 2020.
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Good Reads
Rise Up: Get Over “I Got It” by Elayne Fluker
