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Editor’s Letter
I'm Asha Atkins and I am excited to share that I will be helping lead The Rosie Report's editorial team, as their first Editor-in-Chief. I started as a contributing writer last fall and my first piece was inspired by the disappointing verdict for the Breonna Taylor case. Writing for Rosie gave me the opportunity to be open, whole, and honest about the experiences that I have as a Black woman working in corporate spaces. That article made me feel validated, heard, and made me want to keep telling more stories. As the Editor-in-Chief I will usher in honest, meaningful and dynamic stories from our community and beyond. Be on the lookout for new content, like a fresh new series on how we're managing mental health at work. The Rosie Report is elevating and I’m grateful to be on this wild ride with her.
FRESH & FEATURED
Three ways brands can implement strategic partnerships to take their social impact marketing practices to the next level
Just three years ago, 90% of CEOs agreed that sustainability is important to their company’s success. Today, amidst a global pandemic, heightened political tensions, and a historical civil rights movement, conscious consumers don’t suggest brands take action — they demand it. Here are some initiatives your organization should consider to mobilize change, with partnerships that support your brand’s values.
Mental health post-lay off can take a hit at professional confidence — here’s how I got my groove back
The way leadership teams manage their employees, can directly influence each individual's work performance — even after they've left your organization. When a manager doesn't take interest in one’s role, employee confidence can begin to wither if their roles aren't validated and responsibilities valued. We'll hear from Norman Ellis, an event and corporate marketer, on how he works through his mental health, confidence, and other obstacles brought upon by toxic leadership during his job search. Norman will also share how leaders can take on an active interest to understand their teams' roles, and support them.
How you choose your clients is a competitive advantage when it comes to culture
For agencies, your team and the creative work you put out, is only as strong as your culture. Digital Strategist Duncan Meisel raises a compelling argument that preemptively taking a stand against working on certain types of clients will have a positive effect on your culture — giving your agency an advantage in attracting and retaining talent, as well as putting out exceptional creative.
Progressing your freelance career from pipe dream to a reality — a conversation with Rachel Meltzer
Freelance writer Rachel Meltzer is taking her freelance career by the horn to make it work for her lifestyle. In this Q&A, she shares why she adopted nomad life, her transition from part-time barista to writing, how she’s shaped by adventure, and how she balances her mental health. Read more here for top tips for like-minded creators looking to ditch their full-time gig in search of independent work that fits their lifestyle.
EDITOR’S PICKS
Business can be beautiful: develop your culture to regain the lost humanity of corporate life
Business has often been soulless and deprived of humanity — this is not sustainable. Informed by his long career in strategy and creative, Head of Strategy, at C-90, Theo Erasmus presents his vision for a beautiful alternative: when people are empowered to bring their whole self and soul to work, the work and culture become that much better.
How and why the new talent is skipping the old paradigm
The search for greater flexibility, autonomy, and mission-alignment has a growing number of young people choosing non-traditional working models and portfolio career paths right from the start.
A rallying call to adland: support working parents in 2021
One woman’s dreams of motherhood while working in advertising sparked a Twitter conversation illuminating the pitfalls of parental leave in the industry. What better time than now for the ad industry to review paid parental leave policies?
Transforming a layoff into a career pivot — 7 questions to ask yourself
Sometimes getting laid off isn’t totally unforeseen. But what does come as a shocker, are the plans disrupted by a global pandemic. Marketer Norman Ellis gathers 7 questions everyone should ask themselves if they plan on switching careers.
Community Corner
The growth plan every marketing leader should consider
One growth marketer’s reflections on growth marketing led her to go inward. Find out what she learned about personal growth, and why industry leaders should invest in their teams’ growth and fulfillment.
3 fears I faced before going independent, and how I’m thriving past them
Entrepreneur and Marketing Maven Shandice Stallworth shares her story of rediscovery and reinvention through facing her fears. In this vulnerable piece, she opens up about the woes of her 9-5 jobs, and the steps she took to walk into her purpose and become her own #careergoals.
What I learned when I challenged myself to be less productive
Maybe we’re all so obsessed with finding meaning in everything we do, that we can’t just stop to enjoy what we are doing.
New year, new goals: four ways to level up your gig search in 2021
Traditional ways of job searching are no longer sufficient in this digital era. What was once as easy as submitting an application, now requires job hunters to follow a post-application process to differentiate oneself from the crowd of fellow job seekers. Here are four ways (and then some) to ensure you’re standing out to recruiters in the most 2021 way.
Wisdom from a solopreneur — what it takes to go independent
I grew my initial seed of an idea into a fully independent freelance business, and now coach entrepreneurs and solopreneurs to do the same.
What it takes to eradicate sexual-harassment at work
New research by The Shift Work Shop reveals that sexual harassment is still alive and well in the workplace following the #MeToo movement and training programs still leave something to be desired. Consent-forward culture is the key to a more equitable future.
All remote and no control: a tale of virtual collaboration in 2020
Remote work *is* amazing. You might be experiencing remote work for the very first time in the age of a pandemic. Hundreds of thousands of people are. We're here to tell you: this isn’t actually remote work at all.
The professional introvert: an ode to quiet persistence
“Soft spoken people aren’t leaders.” We wouldn't have top world leaders — or some of the best independent consultants.
The Future of Work is
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GRATITUDE
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Podcast
Season 2 | Episode 10: The future of work in marketing with Jessie Kernan
Frida Polli, CEO and co-founder of Pymetrics, passes the mic in our final episode of the season to We Are Rosie’s own Jessie Kernan, Head of Strategy and Insights as well as Executive Consultant for Outside Wave, a marketing & business consultancy for progressive and purpose-driven brands and agencies. The two discuss the future of work in marketing and what has changed about the landscape in 2020.
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Good Reads
Rise Up: Get Over “I Got It” by Elayne Fluker
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