Top Stories
Why brands should trust the creator economy – a conversation with Zoe Scaman
Content creators are taking ownership of their work and creativity, growing an audience, and monetizing like never before. But to continue growth, means to evolve and find new ways to reach communities. In an interview with Zoe Scaman, we’ll hear how creators can thrive in the creator economy with personalized content, varying streams of revenue, discovery options, and why brands need to learn to trust a little.
FRESH & FEATURED
What I learned when I challenged myself to be less productive
Maybe we’re all so obsessed with finding meaning in everything we do, that we can’t just stop to enjoy what we are doing.
Why financial literacy should be part of your company’s employee resources
Money conversations have always been a no-go in the workplace. But as organizations strive towards diversifying talent and recovering from any economic losses, we need to be reminded of the one thing driving many of those initiatives — money. Normalizing conversations — collectively — around salaries, benefits, investments to improve financial literacy rates may evolve into more of an asset, than a liability.
How brick and mortar businesses can survive and flourish within a 2021 economy
Storefront businesses are (willingly and unwillingly) making their way into the digital space to survive, adapt and grow in a 2021 economy. But they need the help of marketers to help set up their online infrastructure, need it be an e-commerce site or a killer social media strategy. Here’s how you can help.
The future does not fit in the containers of the past
To remain relevant and resonate in a world of constant change, successful marketers anticipate, pivot, re-invent and refresh their approaches. This requires understanding the various tectonic shifts of change whether it be in behavior, culture, media or technology.
EDITOR’S PICKS
Joy: the secret ingredient of the prosperous workforce
While joy might feel like something we seek as a reward in life or something that is an end game, the truth is that joy can be the energy that fuels our work, creativity, and innovation - your secret ingredient to creating the most fulfilled, productive, and successful workforce.
A rallying call to adland: support working parents in 2021
One woman’s dreams of motherhood while working in advertising sparked a Twitter conversation illuminating the pitfalls of parental leave in the industry. What better time than now for the ad industry to review paid parental leave policies?
Transforming a layoff into a career pivot — 7 questions to ask yourself
Sometimes getting laid off isn’t totally unforeseen. But what does come as a shocker, are the plans disrupted by a global pandemic. Marketer Norman Ellis gathers 7 questions everyone should ask themselves if they plan on switching careers.
5 ways CMOs are innovating their businesses through flexible talent
Any marketer will tell you we are in a seismic shift of transformation and evolution when it comes to how consumers engage with brands.
Community Corner
New year, new goals: four ways to level up your gig search in 2021
Traditional ways of job searching are no longer sufficient in this digital era. What was once as easy as submitting an application, now requires job hunters to follow a post-application process to differentiate oneself from the crowd of fellow job seekers. Here are four ways (and then some) to ensure you’re standing out to recruiters in the most 2021 way.
Wisdom from a solopreneur — what it takes to go independent
I grew my initial seed of an idea into a fully independent freelance business, and now coach entrepreneurs and solopreneurs to do the same.
What it takes to eradicate sexual-harassment at work
New research by The Shift Work Shop reveals that sexual harassment is still alive and well in the workplace following the #MeToo movement and training programs still leave something to be desired. Consent-forward culture is the key to a more equitable future.
All remote and no control: a tale of virtual collaboration in 2020
Remote work *is* amazing. You might be experiencing remote work for the very first time in the age of a pandemic. Hundreds of thousands of people are. We're here to tell you: this isn’t actually remote work at all.
The professional introvert: an ode to quiet persistence
“Soft spoken people aren’t leaders.” We wouldn't have top world leaders — or some of the best independent consultants.
Personalization and biometrics: a future for consumers, if they want it
A future of work driven by biometrics at the center will make an agency valuable. Here's my personal experience mixed with a talk with Yessenia Morales of Kinesso.
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We Are Rosie founder Stephanie Nadi Olson interviews emerging voices on the future of work
Season 2 | Episode 10: The future of work in marketing with Jessie Kernan
Frida Polli, CEO and co-founder of Pymetrics, passes the mic in our final episode of the season to We Are Rosie’s own Jessie Kernan, Head of Strategy and Insights as well as Executive Consultant for Outside Wave, a marketing & business consultancy for progressive and purpose-driven brands and agencies. The two discuss the future of work in marketing and what has changed about the landscape in 2020.
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Good Reads
Rise Up: Confronting A Country At The Crossroads by Al Sharpton